Neighborhod Watch
Logo Design & Identity System
Neighborhood Watch is a new YouTube channel for parents that reviews movies and TV shows for kids. The goal is to support parents and help them navigate film and TV so they are equipped to guide their kids with the content they consume.
The Problem
Neighborhood Watch was starting from scratch and needed an identity system to help establish their brand and to apply their brand to their upcoming videos. They were hoping to have a small nod to classic “neighborhood watch” signs, while also being a little more approachable, playful and warm.
The Solution
We provided three different concepts, with the chosen concept focusing on a balance of boldness and playfulness. The organic and hand-drawn typeface help to make their brand approachable, but bold. Playfulness was implemented through strong, saturated color and by adding a playful icon embedded into the name.
